It’s indisputable - Facebook founder Mark Zuckerberg is both more famous and higher paid than I, Mark Zuckerberg the debt consolidation lawyer offering bankruptcy services in Indiana.
The other day, though, a CNN.com article gave me the somewhat mean-spirited satisfaction of knowing that I am better than he at giving presentations.
As I sometimes mention in these Bankruptcy in Indiana articles, I lecture all over the country
on bankruptcy law. Everyone seems to think my talks are clear, easy to understand, and helpful to audience members (who might be anyone from Columbus bankruptcy lawyers to bankruptcy judges from East Coast states, to U.S. Senate committee members).
The other Mark Zuckerberg, by contrast, didn’t get very good reviews on his recent presentation at the Facebook conference in Palo Alto, California. Compared unfavorably by CNN to Apple Computer’s Steve Jobs, my namesake failed to excite fans about Facebook’s new video-conferencing feature.
Like my topic, the new bankruptcy laws of Indiana, the new Facebook technology is filled with complexities. I need to explain the difference between bankruptcy chapter 7 in Indiana and filing using Chapter 13 bankruptcy law in Indiana. The problem was that Mark Zuckerberg of Facebook used a lot of technical language and failed to communicate with the audience in terms they could understand.
What I’ve learned from almost 25 years of experience as a lawyer for bankruptcy in Indianapolis is that the better job I do of communicating clearly to my clients, the more able they will be to make the decisions they need to make to remedy their financial troubles. All the good bankruptcy attorneys in Indiana who work in the Zuckerberg bankruptcy law offices know this as well: everything depends on clearly communicating the crucial points about personal bankruptcy in Indiana to our clients.
“Steve Jobs builds his presentation around our innermost desires. Zuckerberg builds his around normalized logarithmic graphics,” complained one CNN reviewer.
Our Indiana bankruptcy clients have urgent pressing matters to deal with. They may need payday debt help, help to stop foreclosure on their home, help getting a car back that’s been repossessed. They need Indiana bankruptcy information, and they need it NOW. There’s no time for graphs or complex explanations – my clients need plain talk when we're providing bankruptcy services in Indiana.
So, while I will probably never attain the wealth or the fame of the other Mark Zuckerberg, at least I can claim - for the moment, anyway - to be the better presenter!
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